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Open today 8am – 6pm · Lincoln, MA
Shop This Week's Harvest
A wholesale delivery of heirloom vegetables arriving at a chef's prep kitchen at dawn
Now packing · Tuesday, June 17 EST. 1947 · LINCOLN, MA

Wholesale & Trade Desk

Picked this morning.
In your kitchen by service.

Wilson Farm Market is a 580-acre, fourth-generation family farm — and the wholesale desk behind some of the most exacting kitchens in Greater Boston. One direct line to our produce buyer. Same-week harvest, same-day delivery inside a 25-mile radius, and case sizes calibrated to a Tuesday prep.

Talk to Our Produce Buyer Download Spec Sheet (PDF)
  • 580acres, two counties
  • 25 misame-day delivery radius
  • 86%picked & stocked within 24 hrs

Who we supply

Four kitchens. Four ways to set up an account.

If you feed people for a living, you already know the difference between "produce" and a relationship with a farm. These are the trade categories we keep on speed-dial — and roughly what each program looks like on a Tuesday morning.

  1. 01

    Fine-dining & chef tables

    Restaurant kitchens, tasting menus, hotel F&B. Standing weekly orders, microgreens and edible flowers on rotation, and a phone call when the heirloom tomatoes finally come on. Minimum opening order: 6 mixed cases.

  2. 02

    Caterers & event producers

    Weddings, corporate buyouts, popup dinners, holiday banquets. One-off event buys scaled to headcount, with a 72-hour confirmed harvest window. Minimum opening order: 10 cases per event.

  3. 03

    Schools & higher-ed cafeterias

    K-12 food service, college dining halls, independent academies. Term contracts aligned to the academic calendar, with a documentation packet ready for nutrition directors. Minimum opening order: 15 cases per delivery.

  4. 04

    Nursing homes & healthcare kitchens

    Skilled-nursing facilities, assisted-living campuses, hospital kitchens. Soft-texture produce, IDDSI-friendly prep notes on request, and steady weekly volume. Minimum opening order: 12 cases per delivery.

How we work together

Four program shapes. Pick the one that fits your prep sheet.

Every trade account at Wilson Farm is structured — not improvised. These are the four engagement models our wholesale desk runs, in order of how often they're set up.

Most common

Standing Weekly Order

A recurring delivery slot — same day, same driver, same case mix — billed on a weekly net-7 statement. Set it once in October and the farm does the rest through July.

  • Fixed delivery window, Mon–Thu
  • Standing SKU list with seasonal swaps
  • Net-7 invoicing, ACH or check
  • Substitution matrix agreed up front

Event buy

One-off Event Buy

A single scaled order against a headcount, a menu, and a load-in date. Confirmed harvest 72 hours out; case counts locked 48 hours out.

  • Quote within 24 hours of inquiry
  • 72-hr confirmed-harvest window
  • 48-hr case-count lock
  • Deposit or PO on file

Term contract

School & Cafeteria Contract

Term-of-semester or full-academic-year contracts aligned to the cafeteria menu cycle. Documentation packet ready for nutrition directors and procurement officers.

  • Aligned to academic calendar
  • Nutrition & sourcing docs on file
  • Seasonal produce calendar
  • Net-30 institutional billing

Surplus

Gleaning Wilson's Pricing

Surplus produce from the same week's harvest, routed through our Gleaning Wilson's donation program and offered to trade accounts at a sliding discount.

  • Posted each Friday by 2pm
  • First-come case reservations
  • Pickup or added to next delivery
  • Variable pack sizes, mixed pallets

By the numbers

Trade-scale reliability, scanned in five seconds.

1,800+ weekly CSA subscribers we already fulfill alongside your order
86% of produce picked, packed, or baked within 24 hours of delivery
94% documented CSA retention — the same forecast reliability behind your standing order
97.4% on-time fill rate across standing weekly deliveries (rolling 12-month avg)

— Week of June 17 · Field Notes from the wholesale desk

The working artifacts

The spec sheet, the lead-time matrix, and a direct line.

What you'd normally get three calls into a new supplier relationship, on one page. Download the spec sheet, read the lead-time matrix, and route the intake form straight to our produce buyer — no sales funnel, no auto-responder.

Wholesale Spec Sheet 2025 edition · 18 pages · case sizes, pack weights, PLU codes, season windows Download ↓
Lead-Time Matrix Order cutoffs by program & delivery window
Program Order by Delivered
Standing weekly Sun 6pm Mon–Thu
One-off event 72 hrs out Load-in date
School / cafeteria Term-locked Weekly cadence
Gleaning surplus Fri 2pm Next delivery

Direct to the produce buyer

Open a wholesale account.

Six fields. We reply within one business day with availability, a quote, and a delivery slot.

Prefer the phone? Reach the wholesale desk directly at +1 (617) 555-0142 or [email protected].

Before you call

Five questions every wholesale buyer asks on the first call.

Plainspoken answers, so the conversation with our produce buyer can stay on supply planning.

What's the minimum opening order?
By category: fine-dining 6 mixed cases, catering 10 per event, schools 15 per delivery, healthcare 12 per delivery. No contract minimums — just enough volume for our driver to make the route worth running.
Which days do you deliver?
Standing weekly orders run Monday through Thursday inside our 25-mile same-day radius. Orders placed by 11am qualify for next-day delivery; weekend and Friday deliveries are routed through our Gleaning Wilson's surplus channel.
What are your payment terms?
Net-7 for standing weekly accounts (ACH or check). Net-30 for institutional and academic accounts. One-off event buys require a 50% deposit at quote acceptance, with the balance on delivery. We're happy to walk through paperwork on the first call.
How do substitutions work?
Every standing order ships with a written substitution matrix agreed up front — typically a same-family swap at equal or lower case price. For event buys, we lock the case mix 48 hours out and notify you of any weather-driven change before the truck rolls.
What food-safety documentation can you provide?
USDA Organic certificate (210 acres), Bee Better Certified pollinator-crop statement, third-party residue testing on request, and a current GAP audit summary. Liability insurance certificate and W-9 are on the standard new-account packet.

Still have a question that didn't make the list?

Open a Wholesale Account